01Real pieces, published
160 real pieces. No mockups.
Every piece in the portfolio is client work or work for Kashif's own ventures. No mockups presented as client work; stock photos appear only as article covers.
See the work
Design That Gets Hired.
Graphic design for events, conference and expo kits, campaigns, brand identity, packaging and print. Concept to print-ready files, with a team when the brief is big.
- Event & Expo Branding
- Brand Identity
- Packaging Design
- Social Media Design
- Marketing Design
- Print Design
- Editorial Design
- Creative Direction
01His best work
Featured work.
Creative direction · 2025
Ghazzal
Product art direction and campaign design for a Pakistani fragrance range selling online, where the only thing a buyer can judge is the picture.
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Brand identity · 2024
Jinnah Vision School
Seal, stationery and admissions print for a private school, built so a small office can order reprints without a designer.
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Event & expo · 2025
Echo of Palestine
Event identity, speaker series and stage artwork for a two-day international conference at the Margalla Hotel, Islamabad.
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Event & expo · 2026
NNS 26
A custom stacked logotype and announcement series for a three-day national summit on digital narrative, held in Lahore.
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Packaging · 2025
Wellin Care
Identity, bottle label and stationery for a Lahore personal-care company, with a back panel that carries the full regulatory load.
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Marketing · 2026
Campaign NMIQ
A full campaign identity for a national quiz competition running across twelve cities, with fourteen distinct asset types produced from one rule set.
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Social media · 2026
HHIRS
Admissions campaign and campus communications for a rehabilitation sciences institute, built as repeatable frames.
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Event & expo · 2026
IIUI
Event posters, invitations and a magazine masthead for a university chapter, tied together by the campus itself.
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Event & expo · 2026
Global Youth Exchange
Programme poster and delegation welcome series for an international youth exchange running across six Pakistani cities.
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Event & expo · 2025
Bazam-e-Paigam
Conference identity for a children's literature conference, set entirely in Urdu brush lettering.
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Print · 2026
HHRD Mansehra
A monthly staff development poster series where each session gets one idea and nothing else.
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Event & expo · 2024
SEE Oghi 2024
Logo, stage backdrop, sponsor wall, standees and welcome wall for a student-run science and education expo.
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02Why hire Kashif
Evidence, not claims.
No invented client counts or award badges. Every number here is counted from the work on this site.
02Clients and events
12 clients, each a full case study.
Conferences, summits, schools, universities, product brands and national campaigns — each shown as a full case study.
Read the case studies
03One campaign system
14 assets from one rule set.
Campaign NMIQ ran fourteen distinct asset types across twelve cities, all from one rule set.
See Campaign NMIQ04Bilingual type
اردو + EN set as artwork.
Urdu and Arabic set and outlined as artwork, so what you approve is exactly what prints — on any press.
See Jinnah Vision School
05Files you own
CDR · PDF and every source file.
Every commission ships the editable source — CorelDRAW, Photoshop, Illustrator or InDesign, whichever the job was built in — with a print-ready PDF and the fonts list.
How a project runs- .cdrCorelDRAW
- .psdPhotoshop
- .aiIllustrator
- .inddInDesign
- .pdfPrint-ready PDF
03Brief board
Bring a brief. Leave with a plan.
Pick what you’re making, when you need it and how much. The ticket shows how it would be delivered — then sends it to Kashif on WhatsApp, already filled in.
Job ticket
KR-EVT-01
Event & expo
- You need
- An expo, conference or ceremony that has to look organised from the first post to the last photo.
- We deliver
- Event logo & palette
- Backdrop & welcome wall
- Sponsor wall & standees
- Social countdown posts
- Outcome
- One recognisable kit, print files your vendors can run, and a feed that matches the venue.
- Timeline
- 2–3 weeks
- Scope
- 6–15 pieces
Theventures
I am proud of.
05PerfectAd · Studio & enterprise
One designer’s taste. A team’s delivery.
Kashif works on partnership and contract with organisations, and PerfectAd has an established team for enterprise work and projects at any scale.
Tier 1
Single asset
One poster, card, post or backdrop against a clear brief.
Tier 2
Event kit
Identity plus the 6–20 pieces a conference or expo actually needs.
Tier 3
Campaign system
One rule set rolled out across social, print and venue.
Tier 4
Enterprise & partnership
Ongoing work on contract, produced with PerfectAd's team.
06What he does
Eight ways to get hired.
07Guides & resources
Everything about getting it printed.
Written for the people who commission the work: organisers, marketing leads and brand owners.
08Questions
Before you ask.
Still unsure? Send a message — there are no silly briefs.
Who is Kashif Rehman?
Kashif Rehman is a graphic designer and visual communication specialist based in Lahore, working through his company PerfectAd. He designs event and expo branding, brand identity, packaging, social media systems, marketing campaigns and print for brands and institutions across Pakistan, and alongside PerfectAd founded two businesses of his own: PackSmart and Jahan360.
Do you work outside Lahore?
Yes — nationwide. Most projects run over WhatsApp and email, and print files go directly to your printer wherever they are. For shoots and large events, Kashif travels.
How do I start a project?
Send a WhatsApp message to 0344-6519432 with what you're planning, the date it has to be ready, the sizes and any logos or references. You'll get questions or a scope within one business day.
Can you handle large, multi-asset projects?
Yes. Kashif works on partnership and contract with organisations, and PerfectAd has an established team for enterprise work and projects at any scale — full event kits, multi-city campaigns and ongoing design systems.
What files will I receive?
Print work comes as the editable CorelDRAW (CDR) file plus a PDF in CMYK with bleed and text converted to curves. Digital work comes as JPG or PNG at the right sizes. Logos include AI, SVG and PNG versions.