The lettering is the logo
The conference title is drawn in green brush lettering and reused unchanged across all three assets, so it functions as a mark.
Case 10 · Event & Expo Branding
Bazam-e-Paigam
An Urdu conference identity.
- Client
- Mahnama Paigam Digest, Lahore
- Year
- 2025
- Scope
- 3 pieces · Urdu conference identity, Lahore, October 2025
- Tools
- CorelDRAW
- Services
- Event & Expo Branding · Social Media Design
- Delivered
- Conference lettering · Media invitation · Organising team post · Teaser
01 · The brief
An Urdu literary conference where the title itself had to be the identity — no logo, no key visual, just lettering strong enough to carry three assets.
02 · Constraints
- 01Urdu brush lettering as the only brand element
- 02Two host organisations' marks on every asset
- 03A media invitation carrying no imagery at all
- 04Type set for a right-to-left reading order
03 · Approach
Paper, not colour
A pale textured ground keeps a literary event from looking like a campaign, and lets the green lettering carry all the contrast.
Type-only invitation
The media invitation uses no photography. Hierarchy alone — title, date, venue, host — does the work.
Blur the real thing
The teaser is the finished poster, blurred, with a single brush stroke over it. No separate artwork needed.
04 · What was delivered
Conference lettering, media invitation, organising team post and teaser.
- Conference lettering
- Media invitation
- Organising team post
- Teaser
Planning something like this?
Tell Kashif the date. He’ll tell you if it fits.
05 · Gallery
06 · Result
A conference that reads as one piece of typography across every asset, with a teaser produced from the artwork it was teasing.
Need something like this? Send the brief — replies within one business day.
07 · Questions
About this project
Can Urdu lettering work as a logo?
Yes. The conference title was drawn as brush lettering and reused unchanged across all three assets, which is exactly what a mark does — it becomes recognisable by repetition.
Why does the media invitation have no imagery?
Because hierarchy alone was enough. Title, date, venue, host — a literary event reads as more serious without a photograph competing with the lettering.
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