Marketing Design
A campaign, not fourteen unrelated posts.
What is marketing design?
Marketing design is a campaign held together across every placement — announcement, offer, countdown, testimonial, schedule and launch. I design the campaign's visual rule set once, then produce each asset from it, so a fourteen-piece campaign still reads as one idea.
- Campaign creatives
- Digital advertisements
- Promotional graphics
- Product marketing
- Travel campaigns
- Event promotions
01Deliverables
What you get.
- 01Campaign mark or lockup
- 02Announcement, offer, countdown and schedule frames
- 03Ad sizes for every placement you are buying
- 04Information-heavy layouts — pricing tables, schedules, rules
- 05Source files and exported sets
02Specs & files
Sizes, media and files.
| Item | Typical spec | Files you receive |
|---|---|---|
| Campaign mark | Vector, legible at 40px as a profile picture | CDR + PNG set |
| Feed creative | 1080 × 1350, price and date inside the safe margin | JPG |
| Cover | Built wide with the mark centred so no crop clips it | JPG |
| Pricing table | Minimum 14px at final size, aligned to a real grid | PDF + JPG |
Sizes vary by venue and vendor — specs are confirmed with your printer before artwork starts.
03Process
How it runs.
- 1
Offer
What is being sold, to whom, at what price, by when — stated plainly before any design.
- 2
Rule set
Colour, type, the grid and where the price and date always sit.
- 3
Production
Every asset made from the rule set, in the order the campaign will publish them.
- 4
Adapt
New offers and dates dropped into the same frames as the campaign runs.
04Scope
Timing and terms.
Typical turnaround
Rule set in 3–5 days, full campaign in 1–2 weeks
Revisions
Two rounds on the rule set, production runs straight
Best fit
Campaigns of six assets or more — below that a system does not pay for itself
Handover
Editable sources and exported sets
Quotes are in PKR and depend on scope, sizes and deadline. Send the brief for a written quote within one business day.
05Proof
Where this has already shipped.
06FAQ
Common questions.
How do you keep a long campaign consistent?
By deciding the rules before the first asset: one colour set, one type hierarchy, and fixed positions for the price, the date and the call to action. Every later asset is produced against those rules rather than designed from scratch.
Can you lay out dense pricing information?
Yes, and it is some of the most useful work I do. The Jahan360 package sheets carry five packages and twenty prices in a single frame that still reads on a phone.
Do you design the ads as well as the organic posts?
Yes — same system, resized and retrimmed per placement, with the text kept clear of the platform's own overlays.
Further reading
Guides for this service.
Review · PhotoshopReview · 9 min read
Photoshop for Posters and Social Media Posts: Where It Wins, Where It Doesn't, and How to Export
Guide · EventsGuide · 9 min read
Event Branding Kit Checklist: Every Piece an Expo Needs, With Sizes and a Timeline
Resource · BriefsResource · 8 min read