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Work — every piece

Every case study and every piece from it — each one at its real size. Nothing is cropped to fit a grid. Each case shows the brief, the constraints, what was delivered and the files you get.

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Case studies

Ghazzal SOZ perfume poster: the amber bottle lit on black satin under the script headline The Crown of Elegance.Creative direction

Ghazzal

Ghazzal

2025
Jinnah Vision School logo: a navy circular seal around a flame rising from an open book, with a Chitta Andhera ribbon across the base.Brand identity

Jinnah Vision School

Jinnah Vision School, Chitta Andhera

2024
Echo of Palestine International Conference announcement poster: the Dome of the Rock behind stacked green and gold display type, with the dates 15 and 16 February 2025 and the venue Margalla Hotel Islamabad.Event & expo

Echo of Palestine

Echo of Palestine International Conference, Islamabad

2025
National Narrative Summit 26 announcement poster: a stacked custom logotype in white on deep purple, over faint social platform icons, with the dates 24, 25 and 26 July 2026 and the city Lahore.Event & expo

NNS 26

Islami Jamiat-e-Talaba Pakistan

2026
Wellin Care Keratin and Vitamin B5 shampoo shown front and back: the front carries the leaf mark, product name and a gold ribbon of waves, the back carries directions, the full ingredient list, four free-from icons and a QR code.Packaging

Wellin Care

Wellin Care SMC Pvt Ltd, Lahore

2025
National Mohsin-e-Insaniyat Quiz Competition mark: a green dome and minaret above heavy gold QUIZ lettering with a quill forming the descender.Marketing

Campaign NMIQ

National Mohsin-e-Insaniyat Quiz Competition

2026
Helping Hand Institute of Rehabilitation Sciences admission poster headed Admission Alert, Entry Test, over a photograph of a hand writing, with registration and test dates in blue chips.Social media

HHIRS

Helping Hand Institute of Rehabilitation Sciences, Mansehra

2026
IIUI Prism Magazine call for articles poster, the title set in a tall geometric gradient over a photograph of the university's brick faculty block, with a red submission deadline block.Event & expo

IIUI

Islami Jamiat-e-Talaba, International Islamic University Islamabad

2026
Global Youth Exchange 26 programme poster with the Pakistan flag furling across the top, the programme logotype, the dates 22 July to 2 August, six host cities, participating country flags and a registration QR code.Event & expo

Global Youth Exchange

Islami Jamiat-e-Talaba Pakistan

2026
Paigam Adab-e-Atfal Conference 2025 post with the Urdu title in green brush lettering, the date and venue in Lahore, and four organisers in rounded portrait panels labelled Organizing Team.Event & expo

Bazam-e-Paigam

Mahnama Paigam Digest, Lahore

2025
HHRD Rehab Campus Mansehra session poster with gold Arabic calligraphy of the Prophet's name above a green dome and blossom, under the line The Ultimate Role Model, with speaker, date and time.Print

HHRD Mansehra

Helping Hand for Relief and Development, Mansehra

2026
Islami Jamiat-e-Talaba press conference announcement in red and white, with a cut-out portrait of Central President Wasim Haider and three city time slots listed beneath the headline.Social media

Islami Jamiat-e-Talaba

Islami Jamiat-e-Talaba Pakistan

2026
Jamaat-e-Islami Lahore profile graphic: the white scales mark centred on a deep blue field above the organisation's name in Urdu.Marketing

Jamaat-e-Islami Lahore

Jamaat-e-Islami Lahore

2026
SEE Oghi 2024 stage backdrop with the expo logo on a blue and green wave.Event & expo

SEE Oghi 2024

SEE Oghi 2024

2024

The wall

Every piece, one wall.

Every individual piece across every project, at its own aspect ratio. Filter by what the work was for, or by what it physically is.

What it's for

What it is

132 pieces

Ghazzal SOZ perfume poster: the amber bottle lit on black satin under the script headline The Crown of Elegance.
GhazzalSOZ — The Crown of Elegance. Single-product poster, black satin set, script and small-caps lockup.Ghazzal
Ghazzal website cover: five perfume bottles reflected on black beside the gold deer mark and the Ghazzal wordmark.
GhazzalWeb and Facebook cover. 24,073 px wide so it holds up on a desktop banner and a phone.Ghazzal
The Ghazzal identity mark: a gold deer head inside a broken circle above the wordmark and the line The Essence of Elegance.
GhazzalThe identity mark on its own — gold on black, set for embossing and for a 40 px avatar.Ghazzal
Ghazzal HAMALA perfume standing on moss among white orchids, under the headline Own the Moment with HAMALA.
GhazzalHAMALA — a green, botanical set, deliberately the opposite of the black satin used for SOZ.Ghazzal
Ghazzal GUDAZ perfume beside a dumbbell and gym towel under the headline The gym is your arena, Gudaz is your signature.
GhazzalGUDAZ, placed in a gym. One product, a different audience, the same type system.Ghazzal
Ghazzal GUDAZ sale post on black and yellow showing up to 50% off with the old price struck through.
GhazzalOffer post. Yellow band carries the price, the bottle stays on black so the product never competes with the discount.Ghazzal
Ghazzal Azadi Sale post in Pakistan-flag green and white showing three perfumes at 50% off with stars behind them.
GhazzalIndependence Day sale. Three SKUs in one frame with the flag palette taking over the brand black.Ghazzal
Ghazzal teaser poster reading Not every fragrance has a story, this one carries a legacy, with a bottle fading into black and a Coming Soon badge.
GhazzalLaunch teaser. The product is half-hidden on purpose.Ghazzal
Jinnah Vision School logo: a navy circular seal around a flame rising from an open book, with a Chitta Andhera ribbon across the base.
Jinnah Vision SchoolThe seal. Flame over open book, navy and terracotta, built to survive a one-colour stamp.Jinnah Vision School, Chitta Andhera
Jinnah Vision School business card front, with the seal on the left and the principal's name, role and contact details on the right.
Jinnah Vision SchoolBusiness card, front. Seal left, a hairline rule, details right.Jinnah Vision School, Chitta Andhera
Jinnah Vision School business card back, carrying the seal alone on white above a terracotta and navy footer band.
Jinnah Vision SchoolBusiness card, back. Mark only.Jinnah Vision School, Chitta Andhera
Jinnah Vision School letterhead with the seal and name across the top, a watermark of the seal behind the body area, and contact details in the footer.
Jinnah Vision SchoolLetterhead. Watermark sits at a tint light enough to type over.Jinnah Vision School, Chitta Andhera
Jinnah Vision School envelope designs showing the seal, address block and a terracotta and navy band along the flap.
Jinnah Vision SchoolEnvelope, two formats.Jinnah Vision School, Chitta Andhera
Jinnah Vision School admissions flyer in Urdu, headed Admissions Open, listing qualified staff, Quran instruction, multimedia classrooms and transport, over photographs of the campus and pupils.
Jinnah Vision SchoolAdmissions flyer. Urdu display type set as artwork, six benefit blocks, real campus photography.Jinnah Vision School, Chitta Andhera
Jinnah Vision School recruitment poster headed Walk In Interview, Female Teacher, listing qualification, experience and reasons to join.
Jinnah Vision SchoolRecruitment poster. Information-dense but still scannable in a shop window.Jinnah Vision School, Chitta Andhera
Echo of Palestine International Conference announcement poster: the Dome of the Rock behind stacked green and gold display type, with the dates 15 and 16 February 2025 and the venue Margalla Hotel Islamabad.
Echo of PalestineThe announcement. Outline cartography behind the type does the atmospheric work so the headline can stay flat and legible.Echo of Palestine International Conference, Islamabad
Echo of Palestine International Conference logotype in heavy gold capitals set over a pale outline map.
Echo of PalestineEvent logotype. Gold on white, drawn so it still reads at standee scale.Echo of Palestine International Conference, Islamabad
Echo of Palestine chief guest card introducing Hafiz Naeem ur Rehman, his photograph framed in a rounded gold border with a short biography beneath.
Echo of PalestineChief guest card. The frame, the date chip and the venue chip repeat across every speaker in the series.Echo of Palestine International Conference, Islamabad
Echo of Palestine speaker card for Hassan Bilal Hashami, President of Islami Jamiat-e-Talaba, with his photograph at a lectern and a short biography.
Echo of PalestineSpeaker card, same template, different portrait treatment.Echo of Palestine International Conference, Islamabad
Echo of Palestine speaker card for Dr Fiza Akbar Khan, journalist and TV anchor, with her photograph and a short biography.
Echo of PalestineSpeaker card. Proof the template holds for a very different portrait.Echo of Palestine International Conference, Islamabad
Echo of Palestine Meet the Team post showing three organisers in gold-edged portrait panels above the conference dates and venue.
Echo of PalestineOrganising team post. Three portraits, one rule, no decoration.Echo of Palestine International Conference, Islamabad
Photograph from the Echo of Palestine International Conference showing a commemorative shield being presented on stage in front of the event backdrop.
Echo of PalestineOn the day. The backdrop behind them is the same artwork as the announcement poster.Echo of Palestine International Conference, Islamabad
National Narrative Summit 26 announcement poster: a stacked custom logotype in white on deep purple, over faint social platform icons, with the dates 24, 25 and 26 July 2026 and the city Lahore.
NNS 26The announcement. A three-line logotype drawn to interlock, so the summit has a mark rather than a headline.Islami Jamiat-e-Talaba Pakistan
National Narrative Summit 26 chief guest card introducing Wasim Haider, with his photograph cut out against the purple field beside the summit logotype.
NNS 26Chief guest card. Cut-out portrait, no box — the purple field is the frame.Islami Jamiat-e-Talaba Pakistan
National Narrative Summit 26 panel discussion post showing three circular speaker portraits under the topic Understanding of Distinct Platforms.
NNS 26Panel post. Circles instead of rectangles so three faces sit on one line at phone width.Islami Jamiat-e-Talaba Pakistan
National Narrative Summit 26 countdown post with a huge metallic numeral 01 and the words One Day To Go beside the vertical line Learn, Create, Innovate.
NNS 26Countdown. The numeral is the whole design; everything else is a caption to it.Islami Jamiat-e-Talaba Pakistan
Wellin Care Keratin and Vitamin B5 shampoo shown front and back: the front carries the leaf mark, product name and a gold ribbon of waves, the back carries directions, the full ingredient list, four free-from icons and a QR code.
Wellin Care200 ml shampoo, both faces. Front sells, back complies — ingredients, directions, free-from icons, QR, net volume.Wellin Care SMC Pvt Ltd, Lahore
Wellin Care logo: a dark green W drawn as a cupped hand with two lime leaves growing from it, above the name set in two weights.
Wellin CareThe mark. A W, a hand and a leaf in one shape.Wellin Care SMC Pvt Ltd, Lahore
Wellin Care letterhead with the logo and company name top left, a green wave across the head, a tinted watermark of the mark behind the body, and the Lahore address in the footer.
Wellin CareLetterhead. The wave from the bottle label carries across to the stationery.Wellin Care SMC Pvt Ltd, Lahore
Wellin Care visiting card, front and back: the front carries the founder's name and contact details beside the logo, the back is solid green with the logo and web address reversed out.
Wellin CareVisiting card. Light front, solid green back.Wellin Care SMC Pvt Ltd, Lahore
National Mohsin-e-Insaniyat Quiz Competition mark: a green dome and minaret above heavy gold QUIZ lettering with a quill forming the descender.
Campaign NMIQThe campaign mark. Dome, quill and a gold QUIZ that survives being shrunk to a profile picture.National Mohsin-e-Insaniyat Quiz Competition
National Mohsin-e-Insaniyat Quiz Competition web cover: the campaign mark centred on a pale green field with a gold seal to the left.
Campaign NMIQPage cover. Built wide and kept almost empty so the mark is never cropped by an avatar.National Mohsin-e-Insaniyat Quiz Competition
Inaugural ceremony poster for the National Mohsin-e-Insaniyat Quiz Competition, showing the chaired-by portrait, the date 12 July 2026 and a Join Us Live strip of social handles.
Campaign NMIQLaunch poster. Date block, chair, venue and the live-stream handles in one column.National Mohsin-e-Insaniyat Quiz Competition
National Mohsin-e-Insaniyat Quiz prize post showing three stepped tiles reading 300K, 500K and 200K Pakistani rupees for second, first and third prize.
Campaign NMIQPrize post. Tiles stepped so first prize reads first, even though it sits in the middle.National Mohsin-e-Insaniyat Quiz Competition
National Mohsin-e-Insaniyat Quiz Big Offer post in Urdu, announcing a discounted registration fee for institutions entering more than fifty students, with a QR code and prize tiles.
Campaign NMIQInstitutional offer. Urdu body copy, a QR, and the prize ladder repeated as a footer.National Mohsin-e-Insaniyat Quiz Competition
National Mohsin-e-Insaniyat Quiz offer post showing the registration fee struck from 350 to 200 rupees in gold and red.
Campaign NMIQLimited fee offer. Strike-through carries the whole message.National Mohsin-e-Insaniyat Quiz Competition
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