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Case 08 · Event & Expo Branding

IIUI

Campus events and a magazine masthead.

IIUI Prism Magazine call for articles poster, the title set in a tall geometric gradient over a photograph of the university's brick faculty block, with a red submission deadline block.
Client
Islami Jamiat-e-Talaba, International Islamic University Islamabad
Year
2026
Scope
7 pieces · event posters, magazine, campus comms
Tools
CorelDRAW, Adobe Photoshop
Services
Event & Expo Branding · Editorial Design · Social Media Design
Delivered
Welcome party series · Eid dinner invitation · Alumni meetup poster · Prism magazine masthead · Qurbani post · Teaser

01 · The brief

A university chapter running welcome parties, dinners, alumni meetups, a magazine and Qurbani distribution — six very different tones needing one recognisable voice.

02 · Constraints

  • 01A campus that everyone recognises and nobody photographs well
  • 02Events aimed at freshers, alumni and faculty in turn
  • 03A magazine masthead that had to outlast a single issue
  • 04Both organisational logos present on every asset

03 · Approach

The building as the constant

The brick faculty block anchors the campus events. When it appears, you know where you are, which lets the type change freely between pieces.

An arch for every date

One orange date arch carries across the welcome party series, so guest and no-guest versions are obviously the same event.

A drawn masthead

IIUI Prism is a rounded geometric logotype with a gradient, drawn for the magazine rather than set in a typeface, so it can carry issue after issue.

Subject-matter still life

The lawyers' meetup gets a gavel and law books instead of the campus — the exception that proves the constant.

04 · What was delivered

Event poster series, invitations, the Prism masthead and the campus posts.

  • Welcome party series
  • Eid dinner invitation
  • Alumni meetup poster
  • Prism magazine masthead
  • Qurbani post
  • Teaser

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05 · Gallery

IIUI Prism Magazine call for articles poster, the title set in a tall geometric gradient over a photograph of the university's brick faculty block, with a red submission deadline block.
Call for articles. The masthead is drawn, not typed — a rounded geometric built for the magazine.
IIUI Grand Welcome Party poster with a cut-out portrait of the special guest beside the campus building and an orange date arch reading 16 September 2026.
Welcome party, guest edition. The arch device holds the date across the whole series.
IIUI Grand Welcome Party poster showing the campus building under blue display lettering, with a lunch arrangement note and the orange date arch.
Same event, no guest. The arch and the building stay put.
IIUI Grand Eid Dinner invitation on deep purple, with an illustrated crescent and lantern above the date, time and hostel lawn venue.
Eid dinner invitation. Night palette, one illustrated crescent, a clean invitation paragraph.
IIUI Jamiat Lawyer Alumni Meetup poster with a gavel and law books lit on a dark brown ground beneath gold script lettering.
Alumni meetup. Subject-matter still life instead of a campus photo.
IIUI Qurbani post for foreign students and university employees, showing a cow and a goat in a green field above a contact number for collecting meat.
Qurbani distribution. Plainly photographic, plainly useful.
IIUI teaser poster reading Freshers are you ready? Coming Soon, in heavy blue lettering over a blurred campus background.
Teaser. Blur the campus, hold the date back.

06 · Result

Six event types with one recognisable voice, and a magazine masthead the chapter still owns between issues.

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07 · Questions

About this project

How do six different event types stay recognisable?

One constant does it: the campus building anchors the campus events, and a single orange date arch carries across the series. That leaves the type free to change between pieces.

Why draw a masthead for a student magazine?

Because a masthead has to outlive one issue. Drawn as a logotype, IIUI Prism belongs to the chapter between issues instead of depending on whoever has the font installed.

Next case

Global Youth Exchange

Islami Jamiat-e-Talaba Pakistan

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