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Kashif Rehman, home

Notes from the studio.

Guides, software reviews and design writing for brands, events and teams who care how things look — and how they print.

  • Event & org design
  • Print & production
  • Packaging that sells
  • Tools of the trade
  • Studio & enterprise delivery
Marbled-paper fragrance boxes on a wooden shelf, one presentation box standing open to show two perfume bottles inside.Blog · Packaging

Blog · 9 min read

Packaging That Sells: What Goes on the Front, and What the Back Has to Carry

How to design packaging that sells at a metre and complies in the hand: dielines, front-of-pack hierarchy, compliant back panels, barcodes and a pre-print checklist.

Black-and-white auditorium seen from the back of the hall: a lit stage with a geometric backdrop at the far end, rows of seats in shadow either side of the centre aisle.Blog · Event design

Blog · 9 min read

Inside SEE Oghi 2024: Designing a Student Expo Kit on a Volunteer Budget

An empty event hall lit in blue and violet, spotlight beams cutting through haze from a lighting truss towards the stage.Guide · Events

Guide · 9 min read

Event Branding Kit Checklist: Every Piece an Expo Needs, With Sizes and a Timeline

Close-up of a printing press: freshly printed sheets running at speed between steel rollers, blurred by motion.Guide · Print

Guide · 9 min read

What Is a Print-Ready File? Bleed, CMYK, Fonts and PDF/X for Pakistani Printers

Overhead view of a designer's hands on a laptop and a pen tablet, beside colour swatch sheets, brush markers and sketched icons on paper.Review · Vector tools

Review · 9 min read

CorelDraw vs Illustrator in Pakistan: Which One Should a Print Designer Use in 2026?

A large blank roadside billboard on a tall steel pole against a pale sky, palm fronds at the left edge.Guide · Panaflex

Guide · 9 min read

Panaflex Design Guide: Sizes, Resolution, Flex Types and Type Size for Pakistani Printers

A designer seen from behind, backlit by a window, editing a photograph on a large monitor with a laptop beside it.Review · Photoshop

Review · 9 min read

Photoshop for Posters and Social Media Posts: Where It Wins, Where It Doesn't, and How to Export

Colour swatch cards, orange fineliner pens and a dot-grid sketchbook with hand-drawn shapes on a grey desk in front of a white keyboard.Resource · Briefs

Resource · 8 min read

How to Brief a Graphic Designer: What to Send, a WhatsApp Brief Template and How Revisions Work

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