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Kashif Rehman, home

Venture · founder & designer

PerfectAd Printers & Advertisers

The studio behind the work: design, print and the posts that sell them.

PerfectAd is the studio I built in 2022 and the company every project on this site goes through. It designs and prints — identities, event kits, packaging, social campaigns — and handles the pieces around them: video editing, websites and their copy. Its own feed is where the studio's brand gets tested every week.

Sector
Design · Print · Advertising
Since
2022
Design remit
Brand Identity · Social Media Design · Print Design · Event & Expo Branding · Marketing Design
Website
In development

01What it makes

One studio, from the brief to the press.

  • Graphic design
  • Printing
  • Event photography
  • Social media marketing
  • Video editing
  • Website development
  • Website page content
  • Product descriptions
  • Blog writing

02 · The design problem

A studio that sells design is judged on its own feed first. Every greeting, service post and client thank-you is a public sample, so the studio's brand has to stay recognisable across festive days, product posts and event work — without turning every post into the same template.

03 · Approach

A mark that survives any background

The p-holding-an-a mark and the PERFECTAD.PK wordmark work in white on the brand blue and in black on white, so the logo can sit on a photograph, a grey studio post or a blue footer bar without a new version.

A fixed footer, a free canvas

Most posts end the same way: the logo, the web address and the phone number in one strip or bar. Above it, the layout is free to follow the idea — a matchstick bundle, a perfume tube, a Ramadan arch.

One idea per post

The service post is one lit match in a grey bundle. The packaging post is one product with its category and tags. A single image carries the message; the copy only names it.

Crediting the client in public

When a job closes, the studio says so on its feed — as with SEE Oghi 2024, where PerfectAd handled design, printing and photography. The post thanks the organisers and shows the next client what a full event job includes.

04 · The work

PerfectAd logo in white on a bright blue square: a rounded letter p wrapped around a lowercase a, above the wordmark PERFECTAD.PK with AD set in italic.
The mark: a p that holds an a. The italic AD is the one move in the wordmark.
PerfectAd services post in greys: the word BRAND set huge in a grey-to-black gradient above STAND OUT, a service list on the left and a bundle of grey matchsticks with one orange head on the right.
One lit match in a grey bundle — the whole pitch in a single photograph. The service list sits beside it.
Thank-you post from PerfectAd.pk to SEE Oghi 2024, the Student Educational Expo: both logos at the top, a faded photo of the expo audience behind, THANK YOU in yellow and Kashif Rehman in a blue waistcoat on the left.
Closing the SEE Oghi 2024 job in public: design, printing and photography for the expo, credited to the organisers.
PerfectAd post headed Perfume Paper Tube Packaging: a kraft paper tube printed with a fragrance label beside a glass perfume bottle, with category and tag chips on a white floral background under a blue brand bar.
Packaging as a catalogue post: the product, its category and its search tags in one frame.
PerfectAd World Chocolate Day post: the word Chocolate split over three lines in blue, a pile of chocolate bars and truffles, and a blue 28 OCT date badge above the blue PerfectAd footer bar.
A calendar-day post that stays on brand: the blue footer bar and the date badge carry it.
PerfectAd International Women's Day post for March 8: WOMEN'S set in condensed black capitals with Day in script, beside a woman in a black niqab and hijab, with the studio phone number at the bottom.
Condensed capitals against a script word: one type contrast does the work.
PerfectAd Marhaba Ramadhan 2026 post: RAMADHAN in blue with Shahr ul Quran in Arabic script, Kashif Rehman in a blue waistcoat inside an arched window frame with lanterns and dates beside him.
Ramadan greeting built around an arch, so the portrait reads as part of the scene rather than pasted on.
PerfectAd Last Friday of 2024 post: Kashif Rehman in a blue waistcoat inside a rounded pill frame on the left, an open Quran on a green prayer mat at the top right, and a short end-of-year prayer in serif type.
Year-end post. A serif for the prayer, the brand's geometric sans for LAST and 2024.

05What it taught

Lessons that changed the method.

  • A studio's own feed is its most-seen portfolio, so it has to meet the standard it sells.
  • Festive and calendar posts are brand work too. The fixed footer is what makes them read as PerfectAd.
  • A post that needs its caption to explain it has not done its job.

06FAQ

Common questions.

How is PerfectAd related to Kashif Rehman?

PerfectAd is the studio Kashif built in 2022. Client projects on this site were delivered through it, with his own team.

What does PerfectAd do besides graphic design?

Printing and event photography, and the digital work around a brand: social media marketing, video editing, website development, website page content, product descriptions and blog writing.

Can PerfectAd handle a whole event?

Yes. For SEE Oghi 2024 it covered the event's design, printing and photography. See the event and expo branding service for what an event kit includes.

How do I start a project with PerfectAd?

Send the brief on WhatsApp to 0344-6519432: what you need, the sizes or platforms, and your deadline.

Same problem, your business?

Solved from the owner’s side as well as the designer’s.

Start a project on WhatsApp (opens in a new tab)

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