Brand Identity
A mark, and the rules that make everything after it easier.
What is brand identity?
A brand identity is a mark plus the rules that make the next hundred designs easier — typography, a colour system, spacing, and how the mark behaves on a sign, a label and a 40px avatar. I draw everything in vector, so the same artwork works at business-card size and at billboard size without redrawing.
- Logo and identity systems
- Typography
- Colour systems
- Brand guidelines
- Brand applications
- One-colour and reversed lockups
01Deliverables
What you get.
- 01Primary mark plus horizontal, stacked and one-colour lockups
- 02Type system with a stated hierarchy
- 03Colour system in CMYK, RGB and Pantone reference
- 04Clear-space and minimum-size rules
- 05Applications: stationery, signage, social, packaging as needed
- 06Vector master files and a guidelines PDF
02Specs & files
Sizes, media and files.
| Item | Typical spec | Files you receive |
|---|---|---|
| Master artwork | Vector, all curves, no live text | CDR + AI + SVG + EPS |
| Minimum size | Tested at 12mm wide in print and 40px on screen | PNG set |
| Colour | CMYK for print, HEX for screen, nearest Pantone for spot work | Swatch sheet |
| Guidelines | Clear space, misuse, backgrounds, one-colour behaviour |
Sizes vary by venue and vendor — specs are confirmed with your printer before artwork starts.
03Process
How it runs.
- 1
Brief
What the business does, who it sells to, where the mark has to appear, what it must never look like.
- 2
Direction
Two or three routes as real applications, not floating logos on white.
- 3
Build
The chosen route drawn properly: curves cleaned, optical spacing, every lockup.
- 4
System
Colour, type, clear space and the applications you actually need on day one.
04Scope
Timing and terms.
Typical turnaround
2–4 weeks for an identity with applications
Revisions
Two rounds on the chosen direction
Ownership
Full rights to the final artwork transfer to you
Handover
Vector masters, export set, guidelines PDF and a fonts list
Quotes are in PKR and depend on scope, sizes and deadline. Send the brief for a written quote within one business day.
05Proof
Where this has already shipped.
06FAQ
Common questions.
Why does vector matter for a logo?
A vector mark is stored as curves rather than pixels, so the same file prints at 12mm on a card and at four metres on a backdrop with no loss. It also means a printer can separate the colours and cut a vinyl from it. A logo delivered only as a JPG cannot do any of that.
Do you provide brand guidelines?
Yes — clear space, minimum size, approved lockups, colour values, type hierarchy and the misuse cases that actually happen, kept to the pages someone will read.
Can you rebuild an existing logo as vector?
Often yes. If you only have a JPG or PNG, I can redraw it as clean curves so it can be printed, embroidered and scaled properly. Send the largest version you have.
Further reading
Guides for this service.
Review · Vector toolsReview · 9 min read
CorelDraw vs Illustrator in Pakistan: Which One Should a Print Designer Use in 2026?
Resource · BriefsResource · 8 min read
How to Brief a Graphic Designer: What to Send, a WhatsApp Brief Template and How Revisions Work
Guide · PrintGuide · 9 min read