Case 14 · Event & Expo Branding

SEE Oghi 2024

An expo kit built by student organisers.

Client: SEE Oghi 2024
Year: 2024
Scope: 6 pieces · expo identity, backdrop, standees, sponsor wall
Tools: CorelDRAW
Services: Event & Expo Branding · Print Design
Delivered: Expo logo · Stage backdrop · Sponsor wall · Standees · Welcome wall · Main post

01 · The brief

A student-run expo with volunteer organisers, a local printer and a schedule that did not allow for reprints.

02 · Constraints

01Volunteer budget and local large-format printing
02Stage dimensions confirmed late
03Sponsor logos arriving as low-resolution images
04No margin for a second print run

03 · Approach

Logo first

One mark, drawn as vector, so every other piece could be produced from it without redrawing.

Large format early

The backdrop and standees were locked first because they are the pieces that cannot change once printed.

A sponsor wall that forgives

A grid sized so weak sponsor artwork still sits on a consistent baseline.

Print spec before layout

Sizes and bleed confirmed with the local printer before artwork started.

04 · What was delivered

Expo logo and the full print kit.

Expo logo
Stage backdrop
Sponsor wall
Standees
Welcome wall
Main post

Planning something like this?

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05 · Gallery

Stage backdrop, printed once at full stage width.

The mark everything else was built from.

SEE Oghi 2024 sponsor wall with supporter logos on a grid. — Sponsor wall. The grid forgives weak supplied logos.

SEE Oghi 2024 standees lined up before the event. — Standees, 2ft × 6ft.

SEE Oghi 2024 welcome wall at the expo entrance. — Welcome wall.

SEE Oghi 2024 main announcement post. — Announcement post.

06 · Result

A complete expo kit printed once, on a volunteer budget, with no reprints.

Need something like this? Send the brief — replies within one business day.

Start a project Event & expo service

07 · Questions

About this project

How do you design an expo kit with no margin for reprints?

Lock the irreversible items first. The backdrop and standees were finalised before anything flexible, and the print specification was confirmed with the local printer before artwork started.

What do you do about low-resolution sponsor logos?

Design a grid that forgives them. Sizing every logo to a consistent baseline matters more than a bespoke layout, because sponsor artwork keeps arriving until the final week.

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