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Case 02 · Brand Identity

Jinnah Vision School

A full identity for a school that had none.

Jinnah Vision School logo: a navy circular seal around a flame rising from an open book, with a Chitta Andhera ribbon across the base.
Client
Jinnah Vision School, Chitta Andhera
Year
2024
Scope
7 pieces · identity, stationery, print · CMYK, print-ready
Tools
CorelDRAW
Services
Brand Identity · Print Design · Editorial Design
Delivered
Seal and lockups · Business cards · Letterhead · Envelopes · Admissions flyer · Recruitment poster

01 · The brief

A registered private school with no identity at all. Everything — the gate sign, the admissions flyer, the principal's card — was being made ad hoc by whichever print shop was nearest.

02 · Constraints

  • 01Local presses, one-colour jobs as often as full colour
  • 02Urdu and English carrying equal weight on the same page
  • 03An office with no design software and no designer
  • 04Artwork that would be reprinted for years without supervision

03 · Approach

A seal, not a logo

A circular seal reads as an institution and survives being stamped, embroidered and reduced. Flame over open book, navy and terracotta, with the locality on a ribbon so branches can be added later.

Two languages, one hierarchy

Urdu display type is set and outlined by hand rather than typed, so it holds its letterforms on any press. English and Urdu share a baseline instead of competing.

Stationery as a system

Card, letterhead and envelope share one rule, one watermark tint and one footer, so a reprint of any single item still matches the others.

Print-ready by default

Every file handed over with bleed, outlined type and CMYK separations, so the office can send artwork straight to a press.

04 · What was delivered

Seal and lockups, the full stationery set, the admissions flyer and the recruitment poster.

  • Seal and lockups
  • Business cards
  • Letterhead
  • Envelopes
  • Admissions flyer
  • Recruitment poster

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05 · Gallery

Jinnah Vision School logo: a navy circular seal around a flame rising from an open book, with a Chitta Andhera ribbon across the base.
The seal. Flame over open book, navy and terracotta, built to survive a one-colour stamp.
Jinnah Vision School business card front, with the seal on the left and the principal's name, role and contact details on the right.
Business card, front. Seal left, a hairline rule, details right.
Jinnah Vision School business card back, carrying the seal alone on white above a terracotta and navy footer band.
Business card, back. Mark only.
Jinnah Vision School letterhead with the seal and name across the top, a watermark of the seal behind the body area, and contact details in the footer.
Letterhead. Watermark sits at a tint light enough to type over.
Jinnah Vision School envelope designs showing the seal, address block and a terracotta and navy band along the flap.
Envelope, two formats.
Jinnah Vision School admissions flyer in Urdu, headed Admissions Open, listing qualified staff, Quran instruction, multimedia classrooms and transport, over photographs of the campus and pupils.
Admissions flyer. Urdu display type set as artwork, six benefit blocks, real campus photography.
Jinnah Vision School recruitment poster headed Walk In Interview, Female Teacher, listing qualification, experience and reasons to join.
Recruitment poster. Information-dense but still scannable in a shop window.

06 · Result

The school can walk into any press with a file and get the same result twice. The seal works one-colour on a stamp and full-colour on a flyer without a second version.

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07 · Questions

About this project

Why a circular seal rather than a modern wordmark?

Because of where it has to work: a rubber stamp, an embroidered blazer pocket, a gate sign and an A4 flyer. A seal survives all four at one colour. A fine wordmark does not.

How does a school office reprint without a designer?

Every file was handed over with bleed, outlined type and CMYK separations, so the office sends the same artwork to any press and gets the same result. The locality sits on a ribbon so a second branch can be added without redrawing the seal.

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