Split the job
Front: mark, product, variant, benefit, in that order and nothing else. Back: everything else, on its own grid, at a size that survives the curve of the bottle.
Case 05 · Packaging Design
Wellin Care
A shampoo label that had to sell and comply at once.
- Client
- Wellin Care SMC Pvt Ltd, Lahore
- Year
- 2025
- Scope
- 4 pieces · identity, packaging, stationery · 200ml bottle
- Tools
- CorelDRAW, Adobe Illustrator
- Services
- Packaging Design · Brand Identity · Print Design
- Delivered
- Logo · 200ml shampoo label, front and back · Letterhead · Visiting card
01 · The brief
A shampoo bottle has two faces and they want opposite things. The front has to sell at a metre on a shelf. The back has to carry ingredients, directions, free-from claims, a QR code, net volume and recycling marks — and still be readable in the hand.
02 · Constraints
- 01One curved 200ml bottle, both faces on one dieline
- 02Full INCI ingredient list at legible size
- 03Claims — sulphate, paraben, silicone free, colour safe — needing icons and text
- 04A wave device that had to work as both artwork and watermark
03 · Approach
A mark that means three things
The W is also a cupped hand and also two leaves. One shape, drawn as curves, so it reduces to a bottle cap.
The wave travels
The gold wave from the label carries across to the letterhead and the visiting card, so the stationery is recognisably the same company as the bottle.
Built on the real dieline
Artwork produced on the converter's dieline with the cutline on its own non-printing layer.
04 · What was delivered
Logo, both label faces, letterhead and visiting card.
- Logo
- 200ml shampoo label, front and back
- Letterhead
- Visiting card
Planning something like this?
Tell Kashif the date. He’ll tell you if it fits.
05 · Gallery
06 · Result
A pack that reads as a product at shelf distance and as a compliant label in the hand, with a stationery set that matches it without a second design system.
Need something like this? Send the brief — replies within one business day.
07 · Questions
About this project
What has to go on the back of a cosmetic label?
Directions, the full ingredient list, claims with their icons, net volume, a batch or expiry field, recycling and period-after-opening marks, and often a QR. All of it legible at real size on a curved surface.
Can the same design cover the rest of the range?
Yes — that is how it was built. The variant rules are fixed, so a conditioner or a second size is production work rather than a new design.
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