Case 03 · Event & Expo Branding

Echo of Palestine

Branding a two-day international conference.

Client: Echo of Palestine International Conference, Islamabad
Year: 2025
Scope: 7 pieces · event identity, speaker series, stage · Feb 2025
Tools: CorelDRAW, Adobe Photoshop
Services: Event & Expo Branding · Social Media Design
Delivered: Event logotype · Announcement poster · Speaker card series · Team post · Stage backdrop

01 · The brief

A serious international conference with three co-hosting organisations, speakers arriving from several countries, and a rolling announcement schedule — all needing to look like one event rather than three partners' posts.

02 · Constraints

01Three host logos on every asset without any dominating
02Portraits arriving at wildly different quality and crop
03English and Arabic in the same lockup
04Announcements releasing over weeks, not all at once

03 · Approach

Cartography as the key visual

A pale outline map does the atmospheric work behind every asset, which frees the headline to stay flat, green-and-gold and completely legible.

A speaker frame that forgives

One rounded gold frame, one biography block, one date and venue chip. Portraits of very different quality all land inside the same treatment.

The partner strip

A fixed footer strip gives the three host organisations equal, permanent space so no single asset has to negotiate it.

Announcement to stage

The announcement artwork scales directly into the stage backdrop, so what people saw online is what they stood in front of.

04 · What was delivered

Event logotype, announcement poster, the full speaker card series, the team post and the stage backdrop.

Event logotype
Announcement poster
Speaker card series
Team post
Stage backdrop

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05 · Gallery

Echo of Palestine International Conference logotype in heavy gold capitals set over a pale outline map. — Event logotype. Gold on white, drawn so it still reads at standee scale.

Echo of Palestine chief guest card introducing Hafiz Naeem ur Rehman, his photograph framed in a rounded gold border with a short biography beneath. — Chief guest card. The frame, the date chip and the venue chip repeat across every speaker in the series.

Echo of Palestine speaker card for Hassan Bilal Hashami, President of Islami Jamiat-e-Talaba, with his photograph at a lectern and a short biography. — Speaker card, same template, different portrait treatment.

Echo of Palestine speaker card for Dr Fiza Akbar Khan, journalist and TV anchor, with her photograph and a short biography. — Speaker card. Proof the template holds for a very different portrait.

Echo of Palestine Meet the Team post showing three organisers in gold-edged portrait panels above the conference dates and venue. — Organising team post. Three portraits, one rule, no decoration.

Photograph from the Echo of Palestine International Conference showing a commemorative shield being presented on stage in front of the event backdrop. — On the day. The backdrop behind them is the same artwork as the announcement poster.

06 · Result

Weeks of staggered announcements that read as one conference. The frame absorbed every late speaker addition without a new design.

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07 · Questions

About this project

How do you handle three host organisations on one poster?

With a fixed partner strip at the foot, sized so all three marks get equal permanent space. Once it is decided on the first asset, no later asset has to renegotiate it.

What happens when a speaker is confirmed late?

Nothing, if the speaker card is a template rather than a design. Portrait, biography block, date chip and venue chip are fixed positions, so a late addition takes minutes and still matches the series.

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