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Kashif Rehman, home

Venture · founder & designer

Jahan360 Travel & Tours

One brand, four divisions, a great deal of changing information.

Jahan360 is a Pakistani travel business I built and design for, operating through four divisions: Umrah, Air Services, Tours and Consultants. The design problem is not a logo. It is one visual ecosystem in which four very different services stay individually clear while remaining obviously the same organisation.

Sector
Travel · Umrah · Air services · Study abroad
Since
2025
Design remit
Marketing Design · Social Media Design · Brand Identity · Print Design
Website
In development

01Structure

Four divisions, one visual ecosystem.

  1. Jahan360 Umrah

    Umrah packages, accommodation, flights, transport and related arrangements.

  2. Jahan360 Air Services

    Domestic and international ticketing, group travel, route guidance and qualified visit-visa assistance.

  3. Jahan360 Tours

    Pakistan tours, international tours, inbound tourism and customised travel.

  4. Jahan360 Consultants

    Study-abroad guidance: countries, institutions, courses, applications and pre-departure planning.

02 · The design problem

A business with four divisions needs more than a logo. Each division has to communicate its own purpose while staying clearly connected to the parent brand — and travel communication is unusually dense. Destination, package contents, dates, pricing and a call to action often have to live inside a single frame.

03 · Approach

A visual ecosystem, not a set of logos

Jahan360 is treated as one system that flexes, rather than four sub-brands that happen to share a mark. The wordmark, the blue-and-olive palette and the wave device are fixed; photography and language change by division.

A fixed inclusion strip

Every Umrah asset ends with the same four icons — visa, hotel, tickets, transfers. Customers learn the strip once and read it instantly on every later post.

Hierarchy before decoration

Travel buyers need five answers fast: where, what is included, when, how much, what to do next. The layout answers them in that order. Imagery creates the desire; structured typography keeps the offer usable.

A different tone for study abroad

The consultancy side cannot look like a holiday. It needs to read professional, reliable and international, and it has to carry information-heavy content — country guides, deadlines, scholarships, pre-departure checklists — so editorial and information-design rules apply instead of promotional ones.

04 · The work

Jahan360 Umrah poster with a photograph of pilgrims filling the Grand Mosque courtyard, the word Umrah in English and Urdu, and a strip of four inclusion icons for visa, hotel, flights and transfers.
Umrah, new season. The inclusion strip is the division's fixed footer — visa, hotel, tickets, transfers.
Jahan360 Umrah poster showing a pilgrim in ihram with hands raised in prayer beside an Urdu Dhul Hijjah heading and a narration set in a white panel.
Dhul Hijjah edition. Sepia grade, same inclusion strip.
Jahan360 Umrah poster with the Kaaba and the Makkah clock tower at sunset, the word Umrah in English and Urdu, and the inclusion icon strip below.
Third seasonal variant. Different photograph, identical furniture.
Jahan360 landscape banner with the Kaaba and Makkah clock tower at dusk behind Arabic talbiyah calligraphy and a Dhul Hijjah lockup.
Landscape cut of the same season, for covers and headers.
Jahan360 twenty-one day Ramadan Umrah package post listing sharing, quad, triple and double prices with flight times and photographs of the Madina and Makkah hotels.
Ramadan package. Four price tiers, two hotels, two flight numbers — priced information as a layout problem.
Jahan360 Rabi-ul-Awwal Umrah post with the Kaaba and the Green Dome behind Urdu lettering, three duration chips for 15, 21 and 28 days, and a starting price.
Duration chips instead of a table — the same data, three taps fewer.
Jahan360 Umrah packages post laid out as a departure and arrival table with the Saudia logo, hotel nights, a four-row price table, terms and a Book Now button.
The full package sheet. A booking table that still has to work as a social post.
Jahan360 twenty-two day Umrah package post from Islamabad, showing five numbered hotel packages with sharing, quad, triple and double prices in a two-column grid.
Five packages, twenty prices, one frame. The hardest information layout in the set.
Jahan360 family Umrah visa post offering an eighty day exclusive visa at 1250 Saudi riyals, listing the four documents required, over the Green Dome and the Makkah clock tower.
Family visa offer. Requirements as a checklist, the price as the headline.
Jahan360 Quaid-e-Azam Day post with a portrait of Muhammad Ali Jinnah beside Urdu calligraphy reading Youm-e-Jinnah and the date 25 December.
National day post. Brand recedes to a footer.
Jahan360 announcement post reading Alhamdulillah, six visas approved in a single day, above a grid of redacted visa documents and a Book Your Umrah Today line.
Proof post. Documents shown as a grid, personal details obscured.
Jahan360 Eid Mubarak post with a plate of Eid biscuits resting on an aircraft wing above the clouds, under Urdu greeting calligraphy.
Eid greeting for the air services side — the wing does the branding.
Jahan360 announcement post naming Mr Ilyas Jabbar as brand ambassador, with his portrait in a rounded frame between blue name plates and a megaphone illustration.
Ambassador announcement.
Jahan360 Travel and Tours web cover: the globe and aircraft mark with the wordmark set in blue and olive, reversed out of a solid blue field.
Master cover. The mark alone, sized so no platform crop can clip the aircraft.

05What it taught

Lessons that changed the method.

  • A price table is a layout problem, not a spreadsheet. Five packages and twenty figures still have to be readable on a phone.
  • A repeated footer strip is worth more than a clever headline, because customers learn it.
  • When information changes weekly, the design has to be a frame you fill, not a poster you redraw.

06FAQ

Common questions.

Is Jahan360 a client or your own business?

It is a business I helped build and design for, which is why it appears under Ventures rather than Work. I saw the branding problem from both sides — as the designer making the system and as an owner needing it to sell.

What was the hardest part of the design?

Density. A single Umrah post may carry two hotels, four room tiers, two flight numbers, the inclusions and the terms. Making that scannable on a phone was harder than any logo in the project.

Can you do the same for a multi-division business?

Yes. The method is the same: fix what identifies the parent, vary what distinguishes the division, and write the rules down so the team can keep producing.

Same problem, your business?

Solved from the owner’s side as well as the designer’s.

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