About · PerfectAd · Lahore

Hey, it’s Kashif.

Kashif Rehman is a multidisciplinary graphic designer based in Lahore, working through PerfectAd across brand identity, visual communication, marketing design, social media, packaging and campaign development — for clients across Pakistan, on partnership and on contract.

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Echo of Palestine International Conference announcement poster

National Narrative Summit 26 announcement poster

Kashif Rehman in a blue waistcoat with a Pakistan flag pin

Event & expo
Brand identity
Packaging
Social media
Marketing
Print
Editorial
Creative direction

01Background

Design, and the business it has to serve.

The work extends beyond individual visuals. Building his own ventures meant applying design in real commercial environments — developing brands, creating communication systems, designing customer-facing materials, and seeing how visual decisions contribute to growth.

A brand isn’t a logo plus colours plus typography. It’s a communication system that has to stay recognisable across packaging, social, advertising, print, presentations, campaigns and physical spaces. The job is to build the foundation that connects them.

Tools of the trade

CorelDRAWPrint layouts, panaflex, packaging and campaign artwork — vector, CMYK, the format presses ask for.
Adobe IllustratorLogos, drawn logotypes and vector illustration.
Adobe PhotoshopCompositing, retouching and product art direction.

Expertise

Event & Expo Branding
Brand Identity
Packaging Design
Social Media Design
Marketing Design
Print Design
Editorial Design
Creative Direction

02Philosophy

Four rules he doesn’t break.

01
Design should solve a communication problem
Before deciding how something should look, work out what it needs to say and to whom. The visual decisions follow from that.
02
Build systems, not isolated graphics
A strong visual identity should make the next hundred designs easier — not just make one design beautiful.
03
Clarity comes first
Hierarchy, typography, spacing, imagery and composition exist to help people understand information quickly.
04
Design for the real environment
Packaging has to work in print. Social has to work on mobile. Outdoor has to read from a distance. Marketing has to guide attention to an action.

03Ventures