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Case 09 · Event & Expo Branding

Global Youth Exchange

Welcoming delegations in three languages.

Global Youth Exchange 26 programme poster with the Pakistan flag furling across the top, the programme logotype, the dates 22 July to 2 August, six host cities, participating country flags and a registration QR code.
Client
Islami Jamiat-e-Talaba Pakistan
Year
2026
Scope
4 pieces · programme identity, delegation welcomes · 6 cities, 8 countries
Tools
CorelDRAW, Adobe Photoshop
Services
Event & Expo Branding · Social Media Design
Delivered
Programme logotype · Programme poster · Delegation welcome series

01 · The brief

An exchange programme hosting delegations from eight countries across six cities in eleven days, needing a poster that carried all of it and a welcome series that could greet each delegation in its own language.

02 · Constraints

  • 01Dates, six cities, eight country flags and a QR on one poster
  • 02Greetings in English, Urdu and the delegation's own language
  • 03Delegate photographs supplied on arrival
  • 04A logotype that had to include the year

03 · Approach

Build the year into the mark

The 26 is drawn into the Youth logotype rather than sitting beside it, so the programme is dated without a separate line.

A flag behind, a banner below

One template: delegate cut out, their national flag behind, a trilingual welcome banner below, delegation named on a plate. Swap three elements, greet a new country.

Everything on one poster

Dates, six cities, eight flags and a registration QR arranged so a phone screen can still be scanned in one pass.

Cut out, not boxed

Delegates are cut out against the flag rather than framed, so the greeting feels like a welcome rather than a notice.

04 · What was delivered

Programme logotype, the programme poster and the delegation welcome series.

  • Programme logotype
  • Programme poster
  • Delegation welcome series

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05 · Gallery

Global Youth Exchange 26 programme poster with the Pakistan flag furling across the top, the programme logotype, the dates 22 July to 2 August, six host cities, participating country flags and a registration QR code.
Programme poster. Logotype, dates, six cities, eight country flags and a QR — all at phone size.
Global Youth Exchange welcome card for the Australian delegation: a cut-out portrait of the delegate in front of the Australian flag above a Welcome to Pakistan banner in English and Urdu.
Delegation welcome. Flag behind, greeting in both languages, delegation named on a plate.
Global Youth Exchange welcome card for the Malaysian delegation: two delegates in batik in front of the Malaysian flag, greeted in English, Malay and Urdu.
Malaysian delegation. A third language drops into the same banner without breaking it.
Second Global Youth Exchange welcome card for the Malaysian delegation, the same two delegates on a lighter blue ground with the trilingual welcome banner.
Alternate crop for a different placement.

06 · Result

A welcome series that scaled to each arriving delegation in its own language without a new design, and a poster carrying the whole programme in one frame.

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07 · Questions

About this project

How do you greet eight delegations in their own languages?

With one template and three swappable parts: the delegate cut out, their national flag behind, and a welcome banner that takes a third language without breaking the layout.

Can one poster really carry dates, six cities and eight flags?

Yes, if the hierarchy is decided first. The programme poster is arranged so a phone screen can be scanned in one pass rather than read in sections.

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